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Fisher Vista Reports Dramatic Growth for HR Marketer - Increasing Numbers of HR Service Providers and PR Agencies Turn to "One-Stop" Web-Based Service for Marketing and PR Needs
Fisher Vista, a marketing services firm, announced today an unprecedented 100 percent customer growth rate over the last year for its flagship HR Marketer service (www.HRmarketer.com). Owned and operated by Fisher Vista, the web-based marketing and PR service is now used by several hundred human resource service providers and PR agencies, including recruitment and staffing firms, employee benefit providers, training and development firms, consultants, outsourcers, and others.
Capitola, CA March 29, 2004 -- Fisher Vista, a marketing services firm, announced today an unprecedented 100 percent customer growth rate over the last year for its flagship HR Marketer service (www.HRmarketer.com). Owned and operated by Fisher Vista, the web-based marketing and PR service is now used by several hundred human resource service providers and PR agencies, including recruitment and staffing firms, employee benefit providers, training and development firms, consultants, outsourcers, and others.
HR Marketers growth signals a shift in how HR vendors and PR agencies use marketing resources to streamline their marketing initiatives.
HR vendors and PR agencies are increasingly turning to this one-stop marketing and PR service in favor of more costly outsourced services or internal staff additions, said Mark Willaman, president and founder of Fisher Vista. "HR Marketer is fast becoming a must-have marketing and PR tool for companies in the human capital industry. Its a timely and cost-effective strategic solution that more and more companies are discovering."
A key attraction for customers is the ability to send unlimited news releases directly to journalists who cover the human capital and workforce space, and have these releases directly posted to major Internet search engines and news portals like Google and Yahoo!
Far from being solely a media distribution service, HR Marketer provides a dizzying array of information for human resources marketing executives, ranging from planning and execution to campaign management.
HR Marketer tracks and centrally maintains information on hundreds of human resources conferences, trade shows, associations, award competitions, analysts, buyer guides, and publications a workload that otherwise would require the addition of one or two full-time staff positions. Customers can monitor workforce and human resources journalists, editorial calendars and speaking opportunities, plus advertising and promotional information.
HR Marketer clients may also leverage the expertise of a media relations team that provides consulting services such as press release review and feedback on communication plans, story pitch ideas and internal messaging. Additionally, workforce journalists are connected with HR Marketer clients through a free media query service called HR Source Net (www.hrsourcenet.com).
"HR Marketer has been an integral part of the services that we provide to our clients," said Ed Emerman, president and founder of Eagle Public Relations, Inc., a Princeton-NJ-based agency that specializes in the human resources and employee benefits industry. "Their services have strengthened our ability to stay on top of a wide range of marketing and media relations opportunities in the HR industry."
About Fisher Vista
Fisher Vista (http://www.fishervista.com) is a marketing services firm focusing exclusively on the human capital industry. Fisher Vista's services include marketing consulting and creative services.
The company's flagship product is HR Marketer (www.HRmarketer.com), a web-based marketing and PR service that helps human resource service providers and PR agencies build, execute, and manage more targeted and effective marketing and PR campaigns. HR Marketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications - sourcing journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories and industry news.
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Attracting the most qualified
employees and matching them to the jobs for which they are
best suited is important for the success of any organization.
However, many enterprises are too large to permit close
contact between top management and employees. Human resources,
training, and labor relations managers and specialists provide
this link. In the past, these workers have been associated
with performing the administrative function of an organization,
such as handling employee benefits questions or recruiting,
interviewing, and hiring new personnel in accordance with
policies and requirements that have been established in
conjunction with top management. Today’s human resources
workers juggle these tasks and, increasingly, consult top
executives regarding strategic planning. They have moved
from behind-the-scenes staff work to leading the company
in suggesting and changing policies. Senior management is
recognizing the importance of the human resources department
to their financial success.
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